Liveability agents promote sustainable design to buyers
Real estate company LJ Hooker is catching on that home buyers and renters value reduced running costs, increased comfort and a connection with their local community.
To give prospective buyers and renters the chance to engage with these features, the company’s sustainability team has been working with specialist advisor Dr Chris Reardon, principal author of Your Home, and RTO Property Training Solutions to train its agents in how to talk about energy and resource efficient homes.
Specialist agents are trained in and use the company’s newly developed 17 Things™ Checklist to engage a buyer in a home’s sustainable design features.
The checklist helps to identify a property’s features that may reduce running costs and increase comfort in a building. It covers such things as insulation, window systems and energy and water efficient devices.
“This is not a rating system but rather a real estate property marketing perspective to enable an agent to simply identify features of the property at the time of sale,” LJ Hooker CEO Georg Chmiel said.
Specialist agents are also taught how to market these properties responsibly and must commit to their office taking steps to achieve better energy and resources use.
LJ Hooker’s Head of Sustainable Real Estate Cecille Weldon said the initiative is about arming owners, investors and renters with basic info about the sustainable features and potential of a house before they invest in it.
“Consumers want to get some sort of control over their energy use at home so we’re looking at property differently and we’re now able to provide that information in a more comprehensive way,” she said.
“The bottom line is it’s all about empowering owners, investors and renters so they can be more energy efficient, live comfortably and be in control of their running costs. It’s about having a better home.”
To find out more go to www.liveability.com.au
Your Home: www.yourhome.gov.au